Mail to Mr. Right:
There's a simple but very clear distinction between junk mail and direct mail.
- target the people that who signed up would be a good place to start
- if it is a list ,1st job is to make a call to make a researcher see whether it is the right person that you have been looking for; even if you are using the old list, it is still worth for a telephone call to check for your customer’s information if it is up to date !
Boost Your Letter:
Once you've found out whom to send your letter to, your next step is to make sure that your letter works to its maximum effect. Write it as a one-on-one dialogue. Beware of using industry lingo that your prospect may not understand. Keep your paragraphs short and sweet ;No more than seven lines. Break up your letter into clearly defined subheads. And keep it to two pages in length.
Make All Your Copy Benefit-Oriented:
List the benefits so they are easy to understand. And remember that a benefit is a lot different than a feature. Features do not have the clout that benefits do.
Make an Impact:
Your mail piece must stick out from all the rest. Try to catch their attention, peak their curiosity, and urge them to open the packet, the better.
For example, can include Post-it notes or candy (but never candy that could melt!). Make it even more appealing by relating the offer or offer message.
Whatever you insert, make the message clear, make it novel, make it fun, make it useful, and make it one that leaves a warm fuzzy feeling ;not confetti. All that does is leave a mess!
Till then!
